I got a new / used Audi this past week and apparently I also got a new identity because it keeps calling me "Paul".
It was a tad bit said to let my 10 year old Honda Hybrid go, as she was a good car and served me well. She was also very simple in that if I wanted to turn on the radio, I simply hit the "power" button. If I wanted to turn up the A/C, I simply turned the dial to make it colder.
The Audi is not so simple.
While I love the increased stability and comfort of the Audi, he also comes with all kinds of fancy dashboard gizmos that I don't have a clue how to operate.
(Yes, the Audi is a "he". His name is Toto. He told me. My man gave me his best eye roll when I shared this general, yet very important information, and then made a joke about hopefully it's not Tow-Tow. Sometimes my man does have some good one-liners.)
Toto is very complex. He has a screen and fervent beeping noise that helps me back up.
He has satellite radio that comes on automatically every time I start the car (despite many attempts to turn it off), while flashing both the name of the artist and song that is currently playing.
He has a voice navigation control that every time I make a request I am told, "I cannot find that contact, Paul".
He connects my phone to the car's audio so when someone calls me, I get to randomly start pushing buttons on my steering wheel to figure out how the f*ck to answer the call.
I know Toto and I will form a much greater bond as I figure out how he operates. Hopefully he will start to call me by the right name too.
People do have a relationship with their cars.
Some have a better relationship with their car than they do with their self. The truth is, most people are not living their divinity, and are carrying out the "should's" and "must do's" dictated by others. They have lost their true identity along the way.
This then translates to creating a business that sounds good based on what you happen to be good at or are interested in versus your soul-level strengths and how YOU best operate. And when you biz is more about what your ego likes, through an assumed identity, it usually isn't all that profitable.
I see it all the time. All I need to ask is, "well, are you generating any revenue with that?" And the answer is usually "no".
Is your business an extension of your true identity, of your soul-level self?
Or are you struggling to make something work because it "seems" aligned?